Bandamax & Ritmoson Take Cox Subscribers To The Grammys.
October 14, 2005
Bandamax, the popular regional Mexican music channel, and Ritmoson Latino, the celebrity-driven Latin music and lifestyle channel, awarded six lucky Cox Paquete Latino subscribers trips to Los Angeles to attend the Latin GRAMMY awards show.
The winners were selected from hundreds of new Cox Paquete Latino subscribers in the Phoenix, AZ; Tucson, AZ; Bakersfield, CA and Santa Barbara, CA systems. The television promotion, which ran for four weeks, invited viewers to sign-up for Cox Paquete Latino and enter to win an all expenses-paid trip to Los Angeles with tickets to the Latin GRAMMYÒ awards show.
“We wanted to create a promotion that was compelling, related to our programming content and would drive new subscriber acquisition for our distributors. Partnering with the Latin GRAMMYÒ awards show fit perfectly with Bandamax and Ritmoson Latino’s mission of delivering the best Spanish-language music programming,” said Ariela Nerubay, VP Sales and Marketing for TuTv.
“I have never won anything, I feel so nervous and excited at the same time. Being here at the Latin GRAMMYÒ is something I will never forget thanks to Cox, Bandamax and Ritmoson Latino,” said Miguel Martinez, a Cox Paquete Latino subscriber from Phoenix.
