Barrena @ Grupo Gallegos.

Grupo Gallegos announced the hiring of Montse Barrena as account director for Grupo Gallegos. Barrena brings more than 12 years of marketing expertise to the agency.

“Montse’s extensive expertise in Hispanic marketing in a wide variety of industries is exactly what Grupo Gallegos is looking for,” said John Gallegos, principal of Grupo Gallegos. “Her strong account management and strategic planning skills will be an invaluable asset.”

Prior to joining Grupo Gallegos, Montse worked for Conill Advertising, Los Angeles, as an account director on one of the most prominent accounts in the Hispanic market: Toyota Motor Sales and Lexus. Her career has taken her to some of the top Hispanic agencies in the U. S. and allowed her to gain account management experience on a variety of accounts that also include TelMex Sprint, California Lottery, Coors Beer, Reebok, P&G (Dawn and Pepto Bismol) and Texaco.

“I am thrilled to be working for Grupo Gallegos,” said Barrena. “This is a fun, fast-growing agency that houses incredibly talented people. I am honored to be part of the team.”