Barriers to Representative Advertising [REPORT]

Advertising has the power to shape ourworld. When done well, it reflects our innermost desires, feeds our greatest aspirations, and fuels our feelings of hope and belonging. The stories we see in advertising shape how we see ourselves, and each other. But for too long, the sense of belonging was reserved for a very narrow audience, leaving only 41% of US consumers feeling represented in the ads they see.

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