Barrutia – Executive VP of Marketing & Media @ Arenas Group.

Arenas Entertainment has announced the promotion of Elizabeth Barrutia from Senior Vice President of Media to Executive Vice President of Marketing and Media, which places her as second in command at the Beverly-Hills based company.

In addition to her previous duties as head of media, Barrutia will also oversee the publicity, promotions and creative departments.

“Elizabeth has been crucial in the growth and success of our business during the almost 4 years she has been with Arenas. I value her vast knowledge and experience with the Latino market and will have her work closely with me in supervising all marketing activities of the company including publicity, promotions, and creative, as well as maintaining her position as head of media”, stated Arenas CEO Santiago Pozo.

In her new position Barrutia will draw on a wealth of experience in advertising, media planning, marketing and business development. Prior to landing at Arenas, she served as national broadcast supervisor at Carat USA, managing $120 million of billing and supervising all West Coast media buying activities. She was also the national broadcast negotiator for Focus Media. Her past client list includes such national accounts as Sears, Petco, Jenny Craig, Seibel Systems, Fox Home Entertainment, MCA Home Video, MGM Home Video, DreamWorks SKG and U.S. Robotics.