Batanga, Inc. raises new financing.

Batanga, Inc. announced it has completed its Series D financing. Tudor Ventures as well as H.I.G. Ventures led the new round of financing and were joined by other existing investors. The funds will be used to further develop Batanga’s online advertising network, HispanoClick by investing in and implementing sophisticated and advanced targeting technologies.

“A year ago, we acquired the largest Hispanic pure-play ad network, HispanoClick, as a great complement to our traditional Batanga.com publishing business. We have rapidly grown our ad network business both in terms of reach and advertisers. Today our combined assets provide advertisers with unparalleled reach that is well over half of all U.S. Hispanics online. This financing will allow us to deliver even higher quality reach and drive performance for our advertising partners through the implementation of state of the art optimization and targeting technologies,” said Rafael Urbina, Chairman and CEO of Batanga, Inc. “Additionally, we are actively working to extend our offerings, therefore providing similar success to advertisers in Latin America.

“There is no doubt that with Batanga’s unrivaled reach and cutting-edge targeting capabilities, they have a true advantage and will continue to
provide their advertisers with the innovation that has made them a leader in the U.S. Hispanic market for ten years,” said John Kim, managing director at H.I.G. Ventures. “The team of professionals is only second to the result-driven marketing solutions that they are consistently providing to advertisers.”