Batanga reaches Unique Users milestone.

Batanga announced that they have surpassed 3.4 million unique users per month as of November 2007.

“We are pleased with our success and it is attributed to a company-wide approach on improving the product, improving the music, and offering the best listening experience for the consumer. This is exactly what we have been working toward. We are excited as to how quickly the consumer has responded to our offering,” said Rafael Urbina, Chairman and CEO of Batanga. “We look forward to continuing to offer Latin consumers what they need.”

Batanga’s growth is attributed to aggressive product improvements and an extensive marketing push enabled in part by the recent $30 million venture capital Batanga raised in August 2007. The funds were put to work in the areas that matter most to consumers and clients. The Batanga team made a re-investment into the brand and focused on strengthening the site technology. The look and feel of Batanga.com reflects a significant improvement in infrastructure to better serve consumers and advertisers. The explosive growth has been made possible due to Batanga’s commitment to targeting the totality of the US Hispanic market, with the universal passion point of Latin music.

“Our marketing efforts use a variety of levers to bring the brand to life through our online efforts, constantly bringing new and fresh features to the site and our offline efforts, like the Batanga Music Tour,” said Rick Marroquin, CMO of Batanga. “These combined solutions have helped to grow the brand and the audience.”