BB&T emerges as a vital link for Hispanic consumers

BB&T mobilized its retail banking efforts to launch a comprehensive outreach to its Hispanic neighbors and clients. BB&T developed customized financial tools and services, established partnerships, offered seminars and community-based resources to help meet the diverse needs of Spanish-speaking audiences. These include bicultural and bilingual financial service associates, Spanish-language educational programs, bilingual customer support lines, community partnerships, and advertising and marketing campaigns that connect with Hispanic consumers and small business owners.

“BB&T has been at the forefront of offering banking solutions and service standards tailored to our diverse communities. As our clients’ financial needs evolve, we take care of them every step of the way,” said Ricky Brown, president of Community Banking, BB&T. “We welcome them like family and we take the time to understand what will help them meet their financial goals—whether it be checking and savings accounts, mortgage and home equity lines, insurance, small business loans or anything in between. By staying focused on our consultative approach to banking, we build enduring relationships throughout our clients’ financial journeys.”

“At BB&T, relationships are built by offering personalized attention; providing tools that help navigate a better financial path,” adds Jorge Moller, Multicultural Markets manager. “This approach enables us to create solid relationships with our Hispanic customers who confide in us to make informed financial decisions. One of our best performing financial centers is in Washington D.C. where 2010 Census reports a 21.8 percent increase in the Hispanic population.