BB&T names Lobo to lead Multicultural Markets group.

BB&T announced that Luis Lobo has been named Multicultural Markets Manager.

Lobo is a 28-year veteran of BB&T, and previously served as Regional President in the Washington, D.C. market.

“Luis brings a passion to serving our multicultural clients and has led one of our best performing regions in Washington, D.C.,” said Ricky Brown, president of Community Banking. “He is well-suited to amplify our efforts and capitalize on the explosive growth in this very important business segment.”

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