BBM Canada launches combined TV & Radio Media Measurement Panel using Arbitron PPM.

Arbitron Inc. announced that the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter (PPM) technology. In April 2008, following a competitive process, BBM Canada chose the Arbitron and TNS Media Research joint solution to support this multi-media measurement initiative.

“Arbitron is excited to be a key component of this innovative approach to audience measurement; and pleased to showcase the distinctive capabilities of our PPM service,” said Michael Skarzynski, Chief Executive
Officer and President, Arbitron. “The PPM technology is designed to measure exposure to all audible media and is easy-to-use, mobile, flexible and language-agnostic. PPM technology is uniquely suited to provide two currencies using one panel.”