Beautiful Beast – Cardiac Risk Index

In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the decreasing value of money, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, which have added to the uncertainty and left many feeling anxious and worried.

However, amidst all of this turmoil, there is some good news. The Fundación Cardiológica Argentina (Argentine Cardiology Foundation) has partnered with Maimónides University to create the Cardiac Risk Index – the first algorithm in the world that can measure and predict the risk of heart attacks in the country based on exposure to daily news about the economy and elections.
By using this index, Argentines can take control of their heart health and stay informed about any potential risks. The Cardiac Risk Index has been adopted by news outlets, which use the information provided by the campaign to inform their audiences about the risks of heart disease every morning.

This campaign has been highly successful, leading to an increase of more than 20% in consultations with cardiologists, more than 35% of Google searches for the term “heart attack,” and $40M in earned media. By staying informed and taking advantage of this powerful tool, the entire country could protect themselves and their loved ones from the risks of heart disease and maintain their well-being during these stressful times.

• +20% increase in scheduled consultations with cardiologists.
• +35% increase in Google searches for the term “heart attack” during the campaign.
•  Earned media worth $40 million US dollars.

By taking advantage of this powerful tool and staying informed, the entire country could protect themselves and their loved ones from the risks of heart disease and maintain their well-being during these stressful times.

RADIO

Sing the news. Cardiac Risk Index

In 2023, Argentina faced a period of unprecedented stress and uncertainty. Devaluation and political maneuvers were rampant, and the upcoming presidential elections only added to the people’s anxiety.

The situation was dire, and something needed to be done.

To combat the stress that was taking a toll on the people of Argentina, the Foundation partnered with radio stations and the renowned group Fábrica de Canciones to create songs featuring the most heart-stopping news of the day. These radio spots were created in real time, every day, to put a smile on people’s faces during these trying times.