Behbehani named EVP, Chief Strategy and Business Development Officer at Arbitron.

Arbitron Inc. announced the appointment of Taher G. Behbehani to the newly-created position of Executive Vice President, Chief Strategy and Business Development Officer, reporting to Michael Skarzynski, President and Chief Executive Officer.

“Taher brings to Arbitron more than 20 years of experience in operations, general management and business development at cable television and technology companies,” said Michael Skarzynski. “Taher has been instrumental in the development of partnerships and joint ventures with some of the world’s leading wireless, Internet and multimedia companies and we anticipate significant contributions from his insights into the industry.”

“His track record in developing new business opportunities and in leveraging core business platforms through extensions into new markets makes Taher an ideal addition to the new Arbitron executive team. We expect that his expertise with interactive technologies, coupled with his creativity in delivering business solutions will be valuable assets for the growth of the company,” said Mr. Skarzynski.

“I joined Arbitron to help the company extend its Portable People Meter platform into multimedia markets,” said Mr. Behbehani. “Arbitron has a solid, patent-protected platform technology for personal, portable and passive electronic measurement and my goal is to help the company create balanced business expansion strategies that will make the most of its technology and capital assets.”

Most recently, Mr. Behbehani served as Vice President, Business Affairs, Time Warner Cable Inc.; (NYSE: TWC). He established several key industry partnerships with leading web search and display advertising companies, and led complex negotiations related to platform extensions for video delivery, advanced advertising, wireless, and Internet services. He was also an advisor on strategic issues and analyzed a range of new growth opportunities for Time Warner Cable.