beIN SPORTS selects Y&R Miami as new AOR for North America

beIN SPORTS Americas has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.

As AOR for North America, Y&R will partner with beIN SPORTS to create all marketing communications targeting sports-fans to drive channel viewership as well as business-to-business efforts aimed at increasing advertising sales and MSO alliances in the USA and Canada.

Antonio Briceño, Deputy Managing Director of beIN Sports Americas commented, “Today’s advertiser is seeking to connect with an ever-elusive viewer in a fragmenting environment.  With our compelling soccer line-up as well as thrilling programming of the best global sports, beIN SPORTS is able to offer cross-platform connectivity solutions that connect smart brands and demanding consumers in new and innovative ways.  We evaluated over 20 leading agencies in the USA, and Y&R clearly understood, developed and activated a compelling business and marketing solution that was driven by intelligent insights and executed with brilliant creativity across all our key distribution and activation channels.”

Eric Hoyt, President& CEO of Y&R in Miami added, “The power and passion of European soccer and high-energy sports are exciting and thrilling to the uber-sports fan.  By truly understanding the mindset and behaviors of this sports-connoisseur, we are able to craft an integrated creative approach that effectively positions beIN Sports and smartly connects viewers and advertisers in meaningful ways that enhance the sports entertainment experience.  It is always great to win new business, but it is especially exciting to score with beIN SPORTS and leverage our natural passion for soccer and sports.”