The Benefits of Synergy: Moving Money Into Radio.
December 5, 2004
The second report concerns a large-scale project conducted in 2004 with The PreTesting Company. It reveals the striking impact on various measurement criteria when Radio is added to the media mix.
To view report CLICK below (Adobe Acrobat Reader required):
http://www.radioadlab.org/library/rael_benefits_of_synergy.pdf
