Bernard promoted to SR VP Ad Sales at mun2.
December 18, 2012
Joe Bernard has been promoted to Senior Vice President, Advertising Sales for mun2. He was formerly Vice President, Sales for the network, a position he has held for over 10 years. He continues to report to Dan Lovinger, EVP, Cable Ad Sales, NBC Universal, and Diana Mogollon, General Manager, mun2, and is based at mun2’s New York offices.
“Joe has transformed advertising sales at mun2 since he joined the network, and during this time has become a leader in the media community and true expert on marketing to young, Hispanic audiences,” said Lovinger. “He has led mun2 to record revenues in the past two years and is on target for another record in 2013!”
“mun2’s successful revenue growth can be tied directly to Joe’s dedication, passion, and knowledge of our brand and audience – the young Hispanic adult,” said Mogollon. “He has become a trusted media leader to the advertising community, translating not only our programming, its impact, relevance and authenticity, but the habits and trends of our uniquely American audience. We’re looking forward to the continued growth that Joe will drive in 2013 and beyond.”
In his expanded position, Bernard is responsible for leading and executing the networks on-air sales and integrated marketing initiatives and teams. He will continue to develop and lead advertising and product integration campaigns that connect advertisers to mun2’s bicultural, millennial, young adult audience.
Previous sales programs he developed for mun2 include Yo Sumo and Pepsi Musica network platforms for Pepsi, the I Love Jenni integration platforms for Toyota and T-Mobile, as well as integration platforms for Ford, GM and Valvoline across a number of mun2 programs.
Bernard began his career at J. Walter Thompson in New York, spending five years introducing and developing clients into the Hispanic market. He founded an NGL (new generation Latino) theatre company called Vaso De Leche productions in 1994, working alongside many now known Latino actors (John Leguizamo, Benjamin Brat and Rosie Perez) and helped develop theatrical plays that spoke to the new sensibilities of Latinos in the U.S. The company earned recognition from the White House during the Clinton Administration for its work in the Latino community.
He has worked at Telemundo in Spot and Network Sales, as well as Director of Sales and Marketing for Urban Latino Magazine with additional responsibilities in developing the nationally-syndicated television show Urban Latino TV.