Best Practices in Email Marketing – Get Delivered, Get Read & Get Results.

Whether you are innovating or duplicating what’s always worked, technology, audience expectations, and compliance are creating a constantly changing email landscape.

Email marketing can be a cost-effective and personal way to reach both customers and new audiences…or it can squander your budget.

Read this white paper by RightNow and learn the keys to deliverability, response solicitation, ISPs, address acquisition and more.

This paper also includes guidelines on:

– Content
– SPAM Flags
– Legal Compliance
– Permission-based marketing

To download report CLICK on link below:
http://crm.rightnow.com/cgi-bin/rightnow.cfg/php/enduser/doc_serve.php?2=WPMA-FORM-eMarketer-HTML-090812-BestPracticesinEmailMarketing&cex=1780>