Best Practices in Hispanic Media Relations and Measurement in Denver.

Hispanic PR Wire, Business Wire and LatinClips are jointly hosting an in-depth professional development breakfast session in Denver July 27th featuring Hispanic PR Wire & LatinClips Partner Christine Clavijo-Kish titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives.” The presentation is part of the 2006 National Hispanic Media Relations and Measurement Tour created by the two companies in conjunction with Business Wire and Hispanicad.com. The Denver event also will feature two panelists representing local media who will present pitching tips for their particular outlets.

This mini-workshop will cover execution and measurement insights, tactics and tools for a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives are to be discussed.

Attendees will receive tip sheets for pitching local media as well as hand-outs on award-winning Hispanic PR case studies. Breakfast is included and professional services as well as fun prizes are to be raffled.

WHEN:
Thursday, July 27th, 2006
8:30 a.m. Registration / Networking
9:00- 10 a.m. Breakfast / Presentation / Q&A

WHERE:
The Denver Athletic Club, 1325 Glenarm Place

COST:
Free to Business Wire Members

RSVP by 6 p.m., Monday, July 24th to JoAnne Hirsch at Jo***********@bu**********.com, tel: 303/861-8833, ext. 224. RSVPs must include full contact information.

SPEAKER BIOS:

CHRISTINE CLAVIJO-KISH
Christine Clavijo-Kish is CEO of LatinClips, the nation’s leading Hispanic news monitoring and analysis company. She directs all sales and marketing strategies, and jointly overseas the overall operations and client services for the company. Christine also is a founding partner of Hispanic PR Wire. She is a board member of the Hispanic Marketing & Communications Association and serves on special committees for Amigos Together for Kids and the Miami chapter of PRSA. Christine has spent more than 10 years as a public relations and marketing practitioner and is an expert in developing multicultural, multilingual strategies and promotions for the U.S. Hispanic and Latin American markets.

Prior to HPRW, she was practice leader and vice president of Porter Novelli’s Multicultural Marketing Practice. During her tenure with the firm, she was a founding member of the practice and developed its staff and client services for nearly three years.

RODOLFO JOSÉ CÁRDENAS
Rodolfo Cardenas is News Director/Senior Anchor, has been part of KCEC’s News team since its inception in 1995, and brings more than 20 years of journalistic experience to Univision-Colorado viewers.

A native of Venezuela, Rodolfo has been the recipient of numerous prestigious awards for his excellence in journalism as well as for his dedication and commitment to the Hispanic Community of Colorado, especially in the area of education. In 2003, Rodolfo became the first Hispanic Journalist in Colorado to be recognized as Broadcaster of the Year by the Colorado Broadcasters Association. He also was recognized in 2002 and 2003, as one of the 100 most influential Hispanic journalists in the USA.

WANDA PADILLA
Ms. Padilla is publisher and co-founder of LA VOZ since 1974 and is the sole owner. She has 30 years of experience in weekly newspapers and Hispanic media and was named as one of “Hispanic Media 100” in the U.S. in 2002.

LA VOZ Nueva is the leading Hispanic newspaper in Colorado. It serves Metropolitan Denver and the northern Front Range (Larimer and Weld County). It’s the only professional Spanish/English language paper in Denver with a current audited weekly circulation of 25,696 and a current weekly readership of 120,000. Wanda holds a B.S. in Communications from Northwestern University.