Best Practices in Hispanic Media Relations and Measurement in Houston.

Business Wire, Hispanic PR Wire and Hispanicad.com are hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz August 1 in Houston titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives.” The presentation is part of Hispanic PR Wire’s 2006 National Hispanic Media Relations and Measurement Tour.

The mini-workshop will feature execution and measurement insights, tactics and tools for a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives as well as the expected impact of imminent changes in immigration laws will also be discussed.

Attendees will receive tip sheets for pitching local media as well as hand-outs on award-winning Hispanic PR case studies. Breakfast will be served and fun prizes will be raffled.

WHEN:
Tuesday, August 1, 2006
7:30 – 8:00 a.m. Registration / Networking
8:00 – 9:00 a.m. Breakfast / Presentation
9:00 – 9:30 a.m. Questions & Answers

WHERE:
H.E.S.S. Club
5430 Westheimer
Houston TX, 77056

COST:
$15 for Business Wire members; $25 for non-Business Wire members – cash or checks please, no credit cards (no shows will be billed). Please write checks out to Business Wire.

RSVPs should be sent by July 28 with full contact information to Alexandra Campuzano at Al*******@hi************.com. By fax, rsvp to 713.871.1110.

SPEAKER:
Manny Ruiz
President/CEO
Hispanic PR Wire

SPEAKER BIO:
Manny Ruiz is the president and CEO of Hispanic PR Wire (HPRW), the nation’s leading Hispanic press release wire service. In addition to his duties at HPRW, Manny Ruiz is a managing partner of Hispanic Market Pro, a service that produces professional development audio conferences for Hispanic marketers, Hispanic Digital Network, the nation’s first network of Hispanic publications online, LatinClips, a leading U.S. Hispanic monitoring service and ConTexto Latino, the PR industry’s first Hispanic editorial features service. Between his various roles, Manny also co-publishes the nation’s only monthly Hispanic PR newsletter, The Hispanic PR Monitor. Manny currently serves as a board member of PRSA’s Miami Chapter and is the former co-chair of its Hispanic Market Section.

Prior to HPRW, Manny was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli. While at PN, Manny played a central role in the success of Florida’s anti-teen smoking campaign “truth.” Manny spearheaded Florida media relations for “truth” which for two consecutive years swept all of the PR industry’s most coveted awards including the Silver Anvil Award of Excellence.