Best Practices in Hispanic Media Relations and Measurement on June 6, 2006.

Hispanic PR Wire, HispanicAd.com, Business Wire and LatinClips are jointly hosting a professional development breakfast presentation in New York June 6 featuring Hispanic PR Wire CEO Manny Ruiz and LatinClips CEO Christine Clavijo-Kish titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives.” The presentation is part of the 2006 National Hispanic Media Relations and Measurement Tour created by Hispanic PR Wire.

This mini-workshop will feature execution and measurement insights, tactics and tools for a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives as well as the expected impact of imminent changes in immigration laws will also be discussed.

Attendees will receive tip sheets for pitching local media as well as hand-outs on award-winning Hispanic PR case studies. Delicious Latin style buffet breakfast will be served and several prizes will be raffled.

WHEN:
Tuesday, June 6, 2006
8 – 8:30 a.m. Registration / Networking
8:30 – 9:45 a.m. Breakfast / Presentation
9:45 – 10 a.m. Questions & Answers

WHERE:
Victor’s Cafe
236 West 52nd Street
New York, NY 10019
(212)586.7714
www.victorscafe.com

COST: Free

RSVP by 6 p.m., Monday, June 5 to Alexandra Campuzano at Al*******@hi************.com, tel: 305.971.2622. RSVPs must include full contact information.

SPEAKER BIOS:

MANNY RUIZ

Manny Ruiz is the president and CEO of Hispanic PR Wire (HPRW), the nation’s leading Hispanic press release wire service. In addition to his duties at HPRW, Manny Ruiz is a managing partner of Hispanic Market Pro, a service that produces professional development audio conferences for Hispanic marketers, Hispanic Digital Network, the nation’s first network of Hispanic publications online, LatinClips, a leading U.S. Hispanic monitoring service and ConTexto Latino, the PR industry’s first Hispanic editorial features service. Between his various roles, Manny also co-publishes the nation’s only monthly Hispanic PR newsletter, The Hispanic PR Monitor. Manny currently serves as a board member of PRSA’s Miami Chapter and is the former co-chair of its Hispanic Market Section.

Prior to HPRW, Manny was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli. While at PN, Manny played a central role in the success of Florida’s anti-teen smoking campaign “truth.” Manny spearheaded Florida media relations for “truth” which for two consecutive years swept all of the PR industry’s most coveted awards including the Silver Anvil Award of Excellence.

CHRISTINE CLAVIJO-KISH

Christine Clavijo-Kish is CEO of LatinClips, the nation’s leading Hispanic news monitoring and analysis company. She directs all sales and marketing strategies, and jointly overseas the overall operations and client services for the company. Christine also is a founding partner of Hispanic PR Wire. She is a board member of the Hispanic Marketing & Communications Association and serves on special committees for Amigos Together for Kids and the Miami chapter of PRSA. Christine has spent more than 10 years as a public relations and marketing practitioner and is an expert in developing multicultural, multilingual strategies and promotions for the U.S. Hispanic and Latin American markets.
Prior to HPRW, she was practice leader and vice president of Porter Novelli’s Multicultural Marketing Practice. During her tenure with the firm, she was a founding member of the practice and developed its staff and client services for nearly three years.