Beta Study Results For Sí TV.

According to Beta Research Corporation’s 2005 Cable Subscriber Study: Interest in Emerging/Mid-Sized Networks, Sí TV ranked #1 on its index relating to subscribing or being likely to subscribe to digital cable. Additionally, Sí TV also ranked #1 on its index with interest in video on demand among all emerging networks measured in the study.

“The Beta Study confirms that Sí TV viewers, or Generation Sí, are the primary audience that can help drive the cable industry’s growth,” says Jeff Valdez, Sí TV’s co-founder and chairman. “In particular, the study substantiated the fact that our audience is among the most interested in digital cable, VOD, and high speed data. Sí TV is working closely with its affiliates to help them reach this audience and increase their product value.”

Sí TV viewers present a significant opportunity for upgrades to high speed data services. According to the Beta Study, respondents 18+ that expressed high interest in Sí TV are not as likely to have high speed internet service, however, they are 34% more likely than the average adult 18+ to use the internet 10 or more hours per week. They are also 53% more likely than the average adult 18+ to be extremely/very interested in high-speed internet service, offering MSO’s a unique opportunity to tap this underserved sector.

The 2005 Beta Research Cable Subscriber Study: Interest in Emerging/Mid-Sized Networks was published in June 2005 and covered more than 40 emerging cable networks including NICK GAS, Nick 2, MTV Español, Discovery Times Channel, MTV Hits, VH1 Country, Fuel, ESPN Deportes, VH1 Soul, among others.