Bettina Garibaldi named Chief Marketing & Communications Officer (CMCO) for the FIFA World Cup 2026 New York New Jersey Host Committee.

Effective November 1, 2024 Ms Garibaldi will be overseeiong all aspects of marketing and communications to promote the FIFA World Cup 2026™ and related events in New York and New Jersey and build out the team to execute these activities. The role includes marketing strategy, brand management, licensing, fan engagement, advertising, promotion, collaborations, stakeholder relations, and public relations.

The FIFA World Cup 26™ will be the 23rd FIFA World Cup, the quadrennial international men’s soccer championship contested by the national teams of the member associations of FIFA. It’s the first time it’ll be hosted by three nations (Canada, Mexico, and the United States) and the first North American World Cup since 1994. The tournament will also be the first to include 48 teams, expanded from 32, and will take place from June 11 to July 19, 2026 across 16 cities.

“When Bettina’s background came across our desks, we knew we found the perfect fit. Her diverse global experience, proven track record, and genuine passion for the sport are exactly what we need to effectively promote this event and engage fans from around the world and connect with local communities. We are thrilled to welcome her to our team and look forward to seeing her expertise and creativity come to life,” said Lauren LaRusso and Bruce Revman, Co-Host City Managers of the FIFA World Cup 2026™ New York New Jersey Host Committee.