Beverage Marketer Oscar Martinez Joins The Ant Society
January 30, 2024
Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant.
In his previous roles he led marketing and innovation in the wine, spirits and beer industry, including developing an upscale Tequila portfolio and stretching the beer category beyond conventional options. His approach to innovation goes beyond expected product offerings. It includes identifying new market spaces poised for disruption, developing new capabilities, and launching profitable new brands and products which meet emerging consumer needs.
His brand experience includes: Don Julio, Cuervo, Smirnoff, Crown Royal, Licor-43, Tecate, Red Stripe and Bohemia, among others.
Oscar joins The Ant Society leadership team alongside Roberto Orci and Hans Castro-Gallo.
