Beyond Bodegas – Developing A Retail Relationship With Hispanic Customers.

The real competition for Hispanic market share takes place at the local level. With scores of insights into the mindset and shopping behavior of Hispanic consumers, this book Jim Perkins will help you win the loyalty of Hispanic customers one neighborhood at a time.

Here are a couple of early reviews of the latest in a series of books from PMP about the booming Latino market:

“Finally a practical guide about the Hispanic market that will not make readers dizzy with data and theories but rather empowers them to succeed in the front-lines through customer satisfaction and overall customer experience. Jim Perkin’s keen cultural sensitivity and mastery of how to attract Hispanic consumers at the trade level, clearly comes through in
eight areas full of proven practices that can be adopted by small or large retailers. Incorporating Perkin’s recommendations to an integrated corporate-wide initiative is sure to yield more loyal customers and enhance marketing ROI.”

–Carlos Santiago, President/CEO, Santiago Solutions Group

“Jim Perkins takes us on a compelling and informational journey through the backstreets of Hispanic culture. Leaving no stone unturned, he zeroes in on what it means to reach this important demographic, which marketing tactics are most likely to appeal, how Hispanics are maturing in the U.S. and why they will continue to be so important to our country’s national
economy.”

–Beverly Pollington-Sirjani, Editor-in-Chief, Convenience Industry News