Bi-monthly Siempre Mujer! To Launch.

Meredith Corporation, the publisher of such well recognized titles as Better Homes and Gardens, Ladies’ Home Journal and More magazines, announced that it will launch its first lifestyle and shelter publication for Hispanic women. The magazine will be titled Siempre Mujer! and will premiere in fall 2005 on a bi-monthly basis with an initial rate base of 350,000.

“As leaders in the women’s home and family marketplace, we feel we are uniquely positioned to address the growing marketplace of Hispanic women and homeowners,” says Jack Griffin, President, Meredith Publishing Group. “We believe that our strong editorial expertise and in-depth understanding of the shelter and women’s lifestyle categories will enable us to create a magazine that speaks to the priorities of Hispanic women, their families and their homes.”

In addition to the resources of its 75 million name database and newsstand distribution network, Meredith will be extending its marketing alliance with Home Interiors & Gifts Inc., which currently develops and markets a line of home decor products under the Better Homes and Gardens brand name. This alliance will utilize the 30,000-member Hispanic segment of the Home Interiors sales force to sell subscriptions to Siempre Mujer! directly to Hispanic women. As the premiere direct-selling company of home related products, Home Interiors reaches approximately one million Hispanic households.

“Home Interiors Hispanic Consultants’ passion for family, home and self improvement create a powerful marketing channel that leaves little room for the competition at the point of sale and helps to foster relationships that bring customers back time and time again,” says Mike Lohner, president and CEO Home Interiors & Gifts. “The Home Interiors experience coupled with Meredith’s well-targeted Siempre Mujer! is a natural fit.”

Overseeing the launch and marketing of Siempre Mujer! will be Susan Baron, Vice/President, and Ruth Gaviria, Publisher/Executive Director of Meredith Hispanic Ventures. Gaviria will work alongside magazine industry veteran Johanna Buchholtz-Torres, who will be responsible for creating the editorial for Siempre Mujer! and serve as the title’s Editor-in-Chief.

Prior to joining Meredith last year, Gaviria was Director of Marketing and Brand Development for People En Espanol, a publication of Time Inc.