Big Pharmaceuticals Rev Up Multicultural Expertise and Marketing Strategies.
January 23, 2005
With the onslaught of generics, pricing battles and DTC competition, reaching out effectively to America’s emerging majority is a clear road to brand building and market growth for U.S. pharmaceutical and healthcare companies. This must-attend forum for pharmaceutical and healthcare companies engaged in products and health educational services for diabetes, heart disease, cancer, HIV/AIDS, hepatitis and other diseases that disproportionately affect ethnic population groups
will host a multidisciplinary roster of speakers and sessions that will help expand partnership opportunities between healthcare industry and various community and physician community organizations:
6th Annual Market Development & Outreach Multicultural Pharmaceutical
March 17 – 18, 2005
Sheraton Woodbridge Place
Iselin, NJ
Program Highlights Feature:
— Landmark Drug Trial: Heart Failure and African Americans
— Pfizer’s Multicultural Initiatives-Team Leader Shares Insights
— Mental Health and Hispanics: Research Insights
— La Opinion’s Leadership in Grassroots Health Strategies for Latinos
— Eli Lilly & Company’s Investment In Cultivating Minority Health Leadership
— High Diabetes Prevalence Among Asian Americans — A New Study
— Cancer Care and Ethnic Populations: Outreach Case Study — Ralph Lauren-Memorial Sloane Kettering Center in Harlem
— Hispanics and Pharmacies: Understanding Gaps and Opportunities at Chain Store Pharmacies
— Glaucoma and African American Patients: Case Study from Alcon Labs Inc.
— High-Powered Panel From Best-in-Class Healthcare and Multicultural Agencies
— Diet and Healthcare Attitudes by NOP Health
Hear keynote addresses from industry thought-leaders:
— Dra. Aliza Lifshitz, MD, Physician Broadcaster, CEDARS-SINAI HOSPITAL
— Monica C. Lozano, Publisher & CEO, LA OPINION
— Waine Kong, Ph.D., Chief Executive Officer, ASSOCIATION OF BLACK CARDIOLOGISTS
— Navin C. Nanda, MD., Professor of Medicine and Founder, ASSOCIATION OF
CARDIOLOGISTS OF ASIAN INDIAN ORIGIN
*For Registration and Program Information:
Go online: http://www.srinstitute.com/CM453
E-mail: in**@sr*********.com
Phone: 800-599-4950
For more information at http://www.srinstitute.com
