Billboard Latin Music Marketing Awards announces Finalists.
March 10, 2013
Billboard announced the finalists for the third annual Billboard Latin Music Marketing Awards, sponsored by Telemundo and mun2. The awards recognize the integration of music and marketing by honoring agencies and labels that had successful campaigns during the past year and are a reflection of the new trends in Latin Music Marketing and new forms of innovation and creativity in the industry.
The award reception is the climatic event of The Marketing Exchange, hosted by Telemundo and mun2, which features unique and exciting programming dedicated to the ins and outs of branding, sponsorships and partnerships. The Billboard Latin Music Marketing Awards are part of the 24th annual Billboard Latin Music Conference Presented by State Farm in Association with Pepsi that takes place from April 22 to 25 at the JW Marriott Marquis in Miami, Florida.
“Brands continue to be drivers of great music, especially now that the market has recognized the power of the Hispanic consumer. We’re very excited to once again recognize campaigns that are innovative and effective in integrating music and artists and reaching their target audience,” said Leila Cobo, Executive Director for Latin Content and Programming for Billboard.
The finalists for the third annual Billboard Latin Music Marketing Awards are:
BEST CAMPAIGN OF THE YEAR
Campaign Brand / Agency/Label / Name of Campaign / Artist
Honey Bunches of Oats / XL Alliance / Positive Mix / Prince Royce
Mastercard México / EMI México / Priceless Music / Various Artists
MTV Unplugged / Universal Music Latin / Juanes MTV Unplugged Marketing Campaign / Juanes
BEST ONLINE OR SOCIAL CAMPAIGN
Campaign Brand / Agency/Label / Name of Campaign / Artist
Coke / MRY / Coca-Cola Mix On / Jason Derulo, Alyssa Bernal, Joey Montana, Maffio
Spanish Broadcasting Systems / SBS Radio Network: Live Video Chat Series / Multiple Artists
Pepsi/American Family Insurance / Terra Networks / Terra Live Music in Concert with Alejandro Sanz / Alejandro Sanz
BEST TOUR SPONSORSHIP CAMPAIGN
Campaign Brand / Agency/Label / Name of Campaign / Artist
Net 10 / Cardenas Marketing Network / Net 10 Wireless Presents the Gigan3s Tour / Marc Anthony, Chayanne, Marco A. Solis
State Farm / The Marketing Arm / JLO and Enrique Summer Tour / Enrique Iglesias/Jennifer Lopez
ATT / Sony Music Entertainment Latin / The Formula: Romeo Santos & AT&T / Romeo Santos
BEST TV CAMPAIGN
Campaign Brand / Agency/Label / Name of Campaign / Artist
ATT / Sony Music Entertainment Latin / The Formula: Romeo Santos & AT&T / Romeo Santos
Coke / Universal Music / Olympics (Coke Move to the Beat) / Belanova
Coke / Universal Music / Xmas Coca-Cola Bisbal / David Bisbal
All submissions for the Billboard Latin Music Marketing Awards were judged by a panel of music industry experts in the areas of innovation, creativity, content and measurement. The winners will be announced at the Billboard Latin Music Marketing Awards reception that will take place on Tuesday, April 23th and will then be showcased in Billboard magazine and on Billboard.biz.
