Billboards & TV product placement top in consumer interest in alternative media.

When it comes to consumer interest in non-traditional advertising media, Billboards—which date to the 1800’s—and the newer phenomenon of product placement in television top the list, according to the latest research data from Mediamark Research Inc. (MRI).

In its Spring 2007 in-person, in-home survey of approximately 26,000 adults (ages 18 plus ), MRI asked whether consumers had seen advertising delivered via various alternative media and, if they had, whether they had “considerable”, “some” or “not much” interest in those advertisements.

49.3% of consumers (who have seen at least one billboard ad) report “considerable” or “some” interest in the ads that appear in this format. This
compares with 43.5% of adults (who have seen at least one instance of TV product placement) who report considerable/some interest in this genre of
advertising. Third in order of consumer interest were ads at sports or entertainment events, with 35.8% of adults who had seen such ads expressing
interest in them.

To view charts CLICK above on ‘More Images’.

For more information at http://www.mediamark.com