Bimbo helps consumers call home on Mother’s Day.

Mothers across the United States and Latin America may be receiving a heart-warming phone call as Bimbo USA is pleased to announce a unique promotion that will give consumers the opportunity to call home. Beginning today, a free 5-minute pre-paid phone card will be available in two varieties of the Bimbo Pound Cake favorites to inspire and assist consumers in calling mom on the upcoming Mother’s Day holiday.

“Family is an integral part of our Hispanic community, and at the heart of many of those families is a loving and wonderful mother,” said Juan Miguel Esaa, brand manager for Bimbo USA. “This Mother’s Day, we are excited to give our loyal consumers the opportunity to call their mother anywhere in the United States, Mexico or Latin America*.”

Family is an integral part of our Hispanic community, and at the heart of many of those families is a loving and wonderful mother

The Mother’s Day pre-paid phone cards will be included in specially marked packages of Panqué con Pasas and Panqué con Nuez. The Pound Cake specialty packages are available in stores today and will remain on the shelves through May 11, 2008, or until supplies last.

“As a family-oriented brand, this Mother’s Day we hope to bring families a little bit closer,” continued Esaa. “Many of our consumers have family members that are living in different cities throughout the Unites States and Latin America, and we are honored to give them this chance to reconnect. Mothers are a cornerstone of the Hispanic community and this is our time to give back to show them how much they mean to us.”