Bimbo introduces the ‘Anytime, Anywhere Bread Roll’.

Bimbo’s new orange flavored Colchones is a one-size-feeds-all bread roll. Whether Dad needs breakfast, the kids want an after school snack, or Mom is planning the dinner menu, Colchones is the perfect solution.

“Colchones meets all of the needs for a diverse Latino community in the United States,” said Juan Miguel Esaa, U.S. brand manager for Bimbo. “It fits well with any meal morning, noon and night – anytime, anywhere.”

“Bimbo knows how important it is for U.S. Latinos to feel connected to their homeland,” added Esaa. “Colchones have actually been available in Mexico for many years.