BioPay Targeting The Hispanic Market.

BioPay announced that it will be expanding its program that actively targets retailers who serve the nation’s rapidly expanding Hispanic community for its Paycheck Secure product. BioPay has more than two million enrolled consumers and has completed more than $7 billion in authorized transactions to date. BioPay has increasingly found success in metro areas with significant Spanish speaking populations such as: Los Angeles, San Francisco, Miami, Orlando, Dallas, Houston, and Raleigh-Durham, NC. The company plans to expand their presence with retailers in additional metropolitan areas with large Hispanic populations such as Phoenix, Chicago, New York, Las Vegas, and the Washington DC metro area where BioPay’s headquarters is located.

BioPay’s Paycheck Secure system allows consumers to enroll at a grocery store, liquor store, convenience store or check cashing location. Once enrolled, the consumer can cash their payroll check at the enrolled location (or in some cases across a chain of locations) just by “putting their finger down” to confirm their identity. BioPay’s Paycheck Secure is installed in many Hispanic and total market grocery chains across the country including Cardenas and Mi Pueblo in California; Malone’s Cost Plus in Dallas, Texas and El Presidente, in Miami, Florida. Additionally, Bi-Lo, Raley’s and Lowes Food Stores are among over 1,500 retailers that are offering the biometric system to their customers.

New immigrants from countries such as El Salvador, Mexico, and Guatemala have fueled an on-going rise in the estimated 9 to 10 percent of Americans households who do not have a checking account according to the US Treasury, or an estimated of 30 million people in America. Often “lightly documented” these hard-working residents have traditionally found it difficult to cash their paycheck at a bank or a retail store. Because of the certainty of biometric identification, consumers are gravitating towards retailers using this new technology. “I love it. As a person without a bank account, cashing my paycheck has just gotten much easier with BioPay’s Paycheck Secure,” says Isidro Vega from California. “I just walk in, put my finger down and the clerk instantly ‘knows’ me'” says Vega. Retailer Ed Vela, General Manager at Los Angeles based Jax Markets added “I love the system. It works amazingly well. Before I used it in my store I was losing $12,000 per quarter and once we install! ed it, we nearly eliminated fraud.”

Hispanic market advertising and public relations firm; Lanza Group, LLC will handle the national Spanish language PR campaign for BioPay.