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BK wraps Up FÚTBOL KINGDOM National Tour

Burger King Corp. wrapped up its second annual FÚTBOL KINGDOMSM national tour in San Jose, Calif. after traveling to eight markets across the United States. The innovative, street-level fútbol events provided families and soccer enthusiasts with a unique and exciting experience. This year featured the debut of the BK FÚTBOLADORES™, a team of soccer exhibitionists created exclusively for the BURGER KING® brand and FÚTBOL KINGDOMSM.

“Now in its second year, FÚTBOL KINGDOMSM is a one-of-a-kind experience that has been incredibly successful with Hispanics around the United States,” said Alexandra Galindez, director, multicultural marketing, Burger King Corp. “BKC is committed to engaging Hispanic consumers in a meaningful and relevant way and this groundbreaking soccer program both engages them in a popular piece of their culture, as well as provides a fun, energetic setting for families to spend time together.”

Second-year attendees Ali Radmand and his 12-year-old son, Ali, were so inspired by last year’s event that they opened an indoor soccer arena called “Street Stylez.”

“My son loved attending FÚTBOL KINGDOMSM in Sacramento last year so much that he inspired me to open Street Stylez,” said Radmand, of Sacramento, Calif. “The free indoor facility allows kids to build their freestyle soccer skills outside of soccer practice. We emphasize freedom, letting them express themselves with the ball — and they’ve been getting a lot of attention on different soccer fields. We’ve also provided a place for kids in wheelchairs to play, too, as facilities are not easily available for them.”

“FÚTBOL KINGDOMSM was a great experience. I told my dad, ‘Let’s come next year!’,” Ali said. “And Street Stylez has inspired me to learn new moves and change up my [soccer] game.”

FÚTBOL KINGDOMSM kicked off in Denver and continued to Chicago, New York, Atlanta, Miami, Houston, Dallas and San Jose.