Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth

Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities.

“Everyone should be building their wealth and J.P. Morgan is deeply committed to better serving all investors at every stage. Understanding the different needs, attitudes and priorities of every group is a key part of this work. We believe the most important thing is to outline your goals and get on a plan to achieve them,” said Kristin Lemkau, CEO of J.P. Morgan Wealth Management.

Here are 4 key takeaways from the J.P. Morgan Wealth Management 2023 Diverse Investor Study:

        1-  Black, Hispanic and Latina women respondents have gained confidence in their investing knowledge in recent years.

  • 68% of these Black women investors and 52% of Hispanic and Latina women investors say they are more knowledgeable about investments and retirement planning compared to five years a

2 – Most Black, Hispanic and Latina women respondents started investing to build generational wealth and support their family and friends.
These Black, Hispanic and Latina women investors say a motivation for why they started investing was:

  • to build wealth to pass down to future generations (68% for both)
  • to support my family and friends (66% and 70%)3 – Despite ongoing volatility, women across races stay consistent with investing. Men are more risk-taking and active investors.
  • 83% of women investors surveyed are investing the same amount or more in their brokerage accounts than in 2022, compared to 74% of men
  • Male investors surveyed are more likely to describe their investing strategy as “risk-taking” (29% compared to 15% of women investors) and “active” (35% compared to 25% of women investors)
  • Male investors surveyed are twice as likely to check the status of their brokerage account once a week or more (34% compared to 17% of women investors)4 – Overall, investors surveyed aren’t letting economic anxiety influence their long-term strategy.
  • 88% of investors are concerned about inflation
  • 79% of investors are concerned about a recession, yet 63% of investors say that talk of a recession does not affect their financial decisions
  • 74% of investors would not consider selling after a 20% dip in their investment portfolio
  • 83% of investors are contributing more or the same amount to their retirement accounts and 77% to their brokerage accounts compared to 2022

“Our business and economy are stronger when it is more inclusive,” said Thelma Ferguson, Global Head of Diversity, Equity & Inclusion and Vice Chair of Commercial Banking at JPMorgan Chase. “Understanding the trends and habits of those communities that for so long have been excluded is an important step in making progress towards closing the opportunity and wealth gaps.”

J.P. Morgan Wealth Management is committed to expanding resources and access to investing in Black, Hispanic and Latino communities. Its “Building a New Legacy” local event series aims to create a space for Black, Hispanic and Latina women and their allies to learn about investing for their future legacy. Since kicking off the roadshow last year, the firm has hosted events in Atlanta, Chicago, Dallas, Detroit, Miami, Newark and Washington D.C. with more than 1,000 attendees.

JPMorgan Chase’s Advancing Black Wealth Tour is underway to help empower Black communities with financial insights on homeownership, entrepreneurship and investing, with recent stops in Oakland and Chicago and upcoming ones in Miami and New York City. The firm’s Advancing Hispanics & Latinos Building Nuestro Futuro Wealth Summit Series also recently kicked off in Miami and will stop in Los Angeles on October 7.


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