Black Radio Today 2003.
June 2, 2003
Black Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the Black radio audience in the United States.
The study shows Black listening nationally as well as by the most popular formats and illustrates radio’s rock-solid ability to reach this important consumer market.
Please note that Radio Today reports are now identified by their year of release. Past editions were identified by the survey year. As a result, the report immediately preceding Black Radio Today 2003 Edition is 2001 Black Radio Today.
To view report CLICK below (Adobe Acrobat reader required):
http://www.arbitron.com/downloads/blackradiotoday03.pdf
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