Blogs, video and phone calls represent biggest internet increase.
November 20, 2006
Visiting online blogs, watching online videos and making online phone calls posted the biggest year-to-year percent increase of users, when comparing numerous Internet activities, according to new data from Mediamark Research Inc.
E-mail, news gathering and personal shopping continue to be the most widely used Internet activities among U.S. adults, the MRI data show.
According to responses from MRI’s recently released Fall 2006 survey (interviews for which were conducted from September 2005 to October 2006), 11.4% of adults said they had watched an online video in the last 30 days. That represents a year-to-year increase of 123.7%. The number of adults who report they visit blogs increased 163.9% during the same period, to a total of 6.7% of the adult population. 2.6% of respondents report they had made a phone call online, an increase of 197.7%. Nonetheless, visiting blogs, making phone calls and watching video are among the least used features of the Internet by the adult population.
“We should not be surprised that relatively newer activities on the Internet have lower overall usage,” said Anne Marie Kelly, Vice President of Marketing & Strategic Planning, “ but it is worth noting the phenomenal growth rates in just a
year’s time for these activities.”
The Internet activities performed by the greatest number of adults, on the other hand, are use of e-mail, obtaining news, and personal shopping—performed by 70.5%, 40.2% and 34.2% of the population, respectively.
Looking at behavior over a longer, four-year period, the biggest increases in the number of adults conducting a given Internet activity were for Making a Purchase for Personal Use (up 57.7% to 34.2% of the adult population), Making a Purchase for Business Use (up 51.5% to 10.7% of adults), Obtaining Real Estate Information (up 36.6% to 12.3% of population), and Visiting a TV Networks’s or TV Show’s Website (up 35.1% to 14.1% of the population).
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