BMO Financial Group partners with PACO Collective for Multicultural Strategy & Media Buying

PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences.

“We are thrilled to partner with BMO to support its commitment to reaching multicultural audiences in priority markets,” said Ozzie Godinez, Co-founder and CEO of PACO Collective. “At PACO, we understand the importance of cultural relevance and the power of authentic storytelling. Together, we look forward to creating campaigns that connect with all communities and drive positive change.”

As part of this collaboration, PACO will work closely with BMO to identify opportunities to connect with multicultural audiences through targeted campaigns, community initiatives, and partnerships with diverse media suppliers. By tapping into PACO’s network and insights, BMO aims to amplify its brand presence and strengthen its relationships in all of the communities it serves.

“Helping our customers, colleagues, and the communities we serve to make real financial progress is central to our Purpose, to Boldly Grow the Good in business and life,” said Mike Sanders, Head of U.S. Personal Banking and Payments Marketing at BMO. “We are committed to connecting with our customers and clients where they are, understanding their unique needs, expectations, and experiences, and improving their financial lives while driving change for a thriving economy, sustainable future, and inclusive society.”