BMP Radio Top Ranked In Laredo.

According to the recent Arbitron Spring ratings, Border Media Partners-owned stations, KBDR (Spanish Mexican Regional), KQUR (English), KNEX (English), and XGTS (Spanish pop) are the #1, #2, #3, and #4 radio stations in the Laredo market, regardless of language during total week broadcasting, Monday through Sunday, 6a-12p for Persons 12 plus. The stations also fared exceptionally well with ratings for Adults 18-49 and Adults 25-54, delivering the #1, #2, #3, and #4 stations in the same order as Persons 12+, for these important demos. Additionally, BMP station KLNT retained its overall ranking as the #1 AM station for Persons 12 plus, Adults 18-49, and Adults 25-54 (total week, Monday through Sunday, 6a-12mid).

The BMP Radio cluster in Laredo has steadily improved its standing over the last 12 months, with public AQH shares total radio universe shares for Persons 12 plus, with an increase of 14% over the previous Fall ratings and 10% from one year ago. For Adults 18-49, BMP has grown 6% since the Fall survey and 21% from one year ago, and for Adults 25-54, BMP has increased 8% since the previous Fall survey and 30% since one year ago.

Raul Rodriguez, Vice President/Market Manager for BMP Laredo says, “There are 18 stations in Laredo & Nuevo Laredo that are ranked by Arbitron. BMP radio, for the first time in the History of Laredo, has the #1, #2, #3, & #4 positions in the market. We are thankful to the listeners of Laredo. We’ll be working hard to continue to earn their support.”