Bob Coen’s: 2009 Ad Report.

In 2009 we look for relatively weak ad growth in the U.S. The extra large ad demand from political contests will nearly all disappear. The extra ad spending tied to the 2008 Summer Olympics in China will not be present, and drains on consumer incomes and confidence are likely to worsen if unemployment rises as presently expected. There are a few positive forces that may kick in during 2009, but not many. There are some key product goods marketers whose market share has slipped in recent years, and some may become more competitively aggressive as media prices soften. There may also be some new product improvements such as more fuel efficient automobiles which will receive extra advertising, but these may not appear until 2010 or later.

To view report CLICK on link below (Adobe Acrobat Reader required):
https://hispanicad.combanners2/downloads/Insiders12_2008.pdf>