Bob McNeil from Images USA receives the Moss Kendrix Marketer Award.

IMAGES USA announced that President and CEO Robert “Bob” McNeil became the youngest recipient of the Moss Kendrix Marketer Award from the National Alliance of Market Developers. McNeil received the award during the NAMD’s 56th Annual Conference in Atlanta last week.

“I am deeply honored and humbled receiving this award. Moss Kendrix made it possible for African Americans and minorities as a whole to have respectful representation in modern advertising,” said McNeil. “I’m proud that our work at IMAGES USA carries on his work and endeavors to improve upon it.”

McNeil also gave an analysis of the African American consumer ROI (return on investment) during his keynote address at the conference the following day, Saturday, April 19.

The Moss Kendrix Award is given to an established marketing communications business owner who has made significant contributions to the development of the African American consumer. The award is named after the late Moss Kendrix, a public relations pioneer who worked with major companies including Coca Cola to ensure African Americans were seen in a positive light in advertising.

The National Alliance of Market Developers was started in 1953 by Kendrix when he noticed African American marketing specialists networking to search out new ways to cope with the challenges in cultivating the “Black Consumer Market.” The NAMD is committed to being a catalyst for positive and progressive change for African Americans.