Bollo joins V-me as VP Sales and Sponsorship.

V-me announced that former Univision executive Michael Bollo will join the network as Vice President Sales and Sponsorship. In this newly created position, Bollo will be based out of V-me’s New York headquarters and report to Frank Donaldson, SVP and Director of Sales.

Bollo joins V-me just weeks before the network hosts its first upfront event on May 14. “As V-me becomes one of the largest Spanish networks in the U.S., the network will benefit from the strong sales experience and deep roots in the Hispanic marketing community brought by Michael, Frank and our growing sales operation,” said Carmen DiRienzo, V-me president.

“V-me’s amazing programming and distribution have much to offer advertisers and viewers alike. In just one year, V-me has established a strong cross-platform advertising environment.” added Bollo. “The digital conversion just months away will make V-me one of the largest Spanish language networks in the country. This seachange will provide advertisers a powerful new Spanish Language TV opportunity in order to best reach consumers in a high quality, meaningful environment. I’m excited to be joining such a fast growing network at this transitional point in Television and Hispanic media.”