Bonilla named SVP of Business Development at Walton Isaacson

Walton Isaacson has named Juan Bonilla to the new position of Senior VP of Business Development, effective immediately.

Bonilla joins Walton Isaacson from GlobalHue where he was EVP, Group Account Director on Verizon Wireless, United Airlines, Autozone, Coca-Cola and US Bank while leading global new business development.

At Walton Isaacson Bonilla reports to founding partners Aaron Walton and Cory Isaacson.
Commenting on the hire, Isaacson said, “Juan has the perfect blend of experience from top tier clients and agencies that combines innovation, diversity and strategic capabilities to fuel even greater agency growth.”

Walton noted, “Juan has a rich history of consistently driving business results for his clients.  With his keen understanding of the dynamic consumer landscape and the importance of providing unique cultural insights to create successful brands, he is exactly the type of leader we want in our agency. I am excited to have Juan on our executive team.”

Bonilla, whose experience extends across the telecommunications, retail, entertainment, insurance, and pharmaceutical industries, began his agency career in account management at Lowe and Partners and Cliff Freeman & Partners.

His experience also includes the client side and five years at Home Box Office where he was the marketing manager, presiding over launch campaigns for iconic HBO series such as The Sopranos, Sex and the City and Six Feet Under.

Following HBO, Bonilla spent seven years at McCann Erickson where he was VP Management Representative leading the communication efforts for a wide variety of blue-chip accounts, including Comcast-owned Versus Network, Novartis, Pfizer, Applebee’s and Coca-Cola. At McCann, he also served as SVP Group Account Director for TAG, a specialized marketing arm focused on millennials.
Post McCann, Bonilla led digital and social media efforts for Suave and Method at Droga5 where he also had a significant role in the much lauded, out-of-home campaign promoting Jay-Z’s autobiography Decoded.

Bonilla noted, “I am thrilled to be at Walton Isaacson whose cultural expertise spans Black, General Market, Hispanic and LGBT consumer segments and whose employees reflect all of those segments as well. This really is a unique business proposition and offering.”