Boomer Women are savvy & profitable media and technology consumers.

The International CES 2010, the world’s largest consumer electronics trade show, technology companies of every kind will present their latest products and services, but how many of these companies will recognize the growing power of the Boomer Woman consumer?

Recent insights garnered from a media/technology survey conducted by VibrantNation.com suggest these women represent a larger and more important consumer segment than most media and consumer electronics marketers recognize.

“Boomer Women are more ‘plugged in’ and tech savvy than most marketers realize in terms of their consumption of music, movies, e-readers and smartphones,” said Stephen Reily, VibrantNation.com Founder and CEO. Mr. Reily will participate on the “Reaching Silver Eyes through the Media” panel at the 2010 Silvers Summit at CES on January 9, 2010 on the topic of social
marketing to Boomers.

“Facebook made marketing news last year when they revealed that the fastest-growing demographic on their social networking site is women 55+ and yet consumer electronics and media marketers have not caught on,” he added. “This influential and fast-growing demographic, who we’ve termed ‘Vibrant Women,’ are one of the dwindling number of consumer groups with
available discretionary funds who somehow remain overlooked in the marketplace.”

According to the Vibrant Nation survey, Boomer Women are large media consumers of music and movies, both through traditional channels (making them more profitable than younger media customers today) as well as new technologies (making them promising targets into the future):

94% define themselves as music fans

80% listen to music on CDs and over 40% purchase more than six CDs each year, indicating they may be one of the industry’s most profitable consumer targets

45% listen to downloaded music on an mp3 or other digital player

75% watch DVDs on televisions; 31% watch DVDs on a computer

52% own and use a DVR while 35% still use VCRs

Electronic books/e-readers are also an increasingly important technology for this demographic:

16% already own and use a Kindle or other e-reader, a high percentage based on the product lifestage

Of those who don’t own a Kindle or other e-reader, 67% say they would like one

This demographic is now embracing smartphones for functions beyond telephone and email:

17% already own iPhones

26% of those who have smartphones use them for functions in addition to telephone/email:

62% use their smartphone to search/surf the internet

42% use their smartphones to listen to music

23% use their smartphone to watch movies/videos

For more information at http://www.vibrantnation.com