Boost Mobile announced the recent success in three different categories for Boost Mobile Hispanic’s work in the advertising awards: the ADDYs. Created and produced by Boost Mobile’s advertising agency of record, iNSPIRE!, the wins included awards in the category of Consumer Services with a Best of Show and Gold award for their spot Overlooked, and a win in the Television category with a Bronze ADDY for their spot titled Bop Bag.
The Dallas ADDYs had over 450 entries this year and it was the event with the highest attendance in the club’s history. The event was held at the new Omni Hotel in the heart of the city.
“We’ve been extremely happy to create this partnership with iNSPIRE! and work with them for over three years,” Caralene Robinson, Boost Mobile Vice-president said. “The Dallas ADDY recognition means the support from the community for our creative work,” Robinson said.
Boost Mobile has taken home over five local ADDY awards for their work with iNSPIRE! in the last three years, including Best of Show two out of three times since 2009 when the brand was launched to the Hispanic consumer.
Part of a campaign titled “Leaving Abuses” included Overlooked and Bop Bag intending to leverage the rich emotional language Hispanics use to describe their economic struggles and experiences with wireless companies. The “Leaving Abuses” campaign reflected this angst and frustration while also providing a refreshing message of empowerment to inspire consumers to take a stand against abusive practices and make the switch to Boost Mobile, a different kind of wireless company.