Boost Mobile select The Vidal Partnership for PR AOR.

Boost Mobile announced the selection of New York-based agency The Vidal Partnership (TVP) as AOR for Boost Hispanic public relations initiatives. As AOR, TVP will be responsible for developing a PR strategy supporting Boost‚s Sin Abusos marketing campaign, as well as the brand‚s key Hispanic initiatives on a national and local level.

“Our partnership with TVP will help Boost establish and strengthen our connection with the Hispanic community, who we believe can benefit from Boosts unlimited $50 plan,” said Shawn Glisson, field communications manager for Boost Mobile Communications. “As we continue to ramp up our efforts in the community, we will look to TVP to help us communicate Boost‚s unique offering to consumers, which include good value, quality service and transparency.”

“We welcome Boost to our TVP family and look forward to reinforcing the brand‚s message of value through innovative and creative public relations initiatives,” said Kevin Finke, managing partner, director of public relations and promotions at The Vidal Partnership. “The Hispanic consumer represents an increasingly growing segment in the cell phone industry. With Boost‚s unique marketing proposition and achievements in customer service, we look forward to identifying efforts that will solidify the bond between the brand and the Hispanic consumer.”

The Vidal Partnership also handles PR duties for Boost’s parent company Sprint.