Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

By Brian Radin

As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.

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Courtesy of The Association of National Advertisers