A Boricua scores big at Super Bowl
February 26, 2010
On the TV screen that is. And it only cost him $80. And he doesn’t work for an ad agency.
It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on cloud nine.
Joelle decided to enter this year’s edition of Doritos’ “Crash The Super Bowl” contest, and crash he did. His top-ranking TV spot “House Rules” was one of the four TV spots Doritos selected to air on Super Bowl Sunday (below).
http://www.youtube.com/watch?v=r0EVSP_6XZA
Joelle did not go onto win the top prize in the USAToday/Doritos AdMeter contest but he did take home $25,000 for being a finalist. And he was YouTube’s Ad Blitz #1 pick, with over 4 million views. Those are a lot of eyeballs.
It’s very cool to see a Latino get that kind of exposure for great creativity (and my favorite spot if I may add).
But as someone who’s always championing bridge-building among our communities (see video below), I was extra happy to see Joelle win. Felicidades Joelle!
