Borja Perez named VP Integrated Solutions & Digital Media at Telemundo.

Telemundo Communications Group named Borja Perez Vice President, Integrated Solutions and Digital Media. The announcement was made by Jacqueline Hernández, Chief Operating Officer, Telemundo and Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses. The position is effective immediately and reports into both Hernandez and Blacker.

“Having the power to develop original content for Hispanics across all screens and in both languages is the Telemundo Group’s unique selling proposition. We recognize this, and our advertising partners recognize this,” said Hernandez. “This new position is aimed at meeting and serving the various needs of our clients who want to develop customized content that can connect their brands with consumers across multiple platforms.”

In this new role, Perez will be working across Telemundo and mun2’s production studios to develop integrated content solutions for advertisers across all screens. He is responsible for overseeing Telemundo’s digital programming as well as content and audience strategy. Perez plays a leadership role on the integrated team to implement and execute TV 360 franchise platforms while creating, aligning and managing the new multiplatform revenue process.

“Borja’s extensive industry knowledge and expertise along with his proven track record have been tremendous contributions to the consistent growth of our department,” added Blacker. “This new and expanded position will take Telemundo’s digital media division to new heights and provide our clients with the best digital strategies and customized solutions needed to reach their target audiences.”