Borja Perez – New Biz Manager @ AOL US Hispanic.

America Online, Inc. announced the appointment of Borja Perez as Business Development Manager for the US Hispanic Division. In his new position, based in Miami, Perez will be responsible for the development of relationships with key advertising agencies, clients and the Hispanic community in general. Perez’s responsibilities will also include building existing relationships and working in conjunction with the Interactive Marketing Team to provide creative and innovative solutions to marketers. Prior to taking this new position, Perez worked at America Online Latin America (AOLA) in Ft. Lauderdale where he served as Manager of Interactive Marketing.

“Borja’s experience, leadership and the relationships he built while at AOLA will ensure continuity and help us offer the best marketing and promotional plans for our existing and potential clients,” said Peter E. Blacker, Vice President of Interactive Marketing for International and US Hispanic for America Online, Inc. “His expertise will also help us reach our fastest growing online segment — US Hispanics,” added Blacker.

Perez currently serves on the Advisory Committee for the Association of Hispanic Advertising Agencies (AHAA), is a Board Member of the United States Spanish Chamber of Commerce and a member of International Advertising Association. (IAA)