Borja Perez – VP Market Development @ Telemundo’s Digital Media.

Telemundo announced the appointment of Borja Perez to the position of Vice President Market Development, Digital Media, effective immediately. The announcement was made by Peter Blacker, Senior Vice President Digital Media, to whom Perez will report.

“Borja is a great addition to our strong Digital Media team,” commented Blacker. “His extensive experience and knowledge of the U.S. Hispanic market will help generate additional growth for Telemundo’s online community and deliver the best applications, services, and programs for our valued audience.”

Perez will be responsible for driving overall growth of Telemundo’s Digital Media business including Telemundo.com, Mun2tv.com, and the seven Telemundo station websites, through collaboration with Telemundo’s Marketing, Public Relations, Sales, and Community divisions. He will ensure that Telemundo’s Digital Media programs are truly integrated into the network’s growing “Original Content Strategy.”

With more than 10 years of experience in the U.S. and international markets, Perez was most recently Director of U.S. Hispanic and International Business Development, AOL Inc. AOL Media Networks. In his role, he developed strategic alliances and advertising partnerships and collaborated on the execution of AOL Latino marketing and public relations programs for the U.S. Hispanic market, and Multicultural markets. Prior to AOL Inc., Perez held posts at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson, where his knowledge and expertise of the global Hispanic market were essential to each clients’ strategic market growth.

Perez is a Board Member of the US-Spain Chamber of Commerce, an Advisor Committee member of The Association of Hispanic Advertising Agencies as well as an active member of The International Advertising Association.

Telemundo’s recently-created Digital Media Division leverages the network’s assets and consumer relationships in the new world of multimedia. Collaboration across divisions of Telemundo is a hallmark of this new area ensuring that programs and promotional activities are extended to consumers through non-television devices such as cell phones, ipods, gameboys and PCs. Additional strength to this new division comes from partnering with NBCU’s new Digital Media Group on opportunities and best practices.