Bottom line from the Front Line.
May 26, 2008
Driving the Bottom Line from the Front Line is a new CMO Council thought-leadership initiative that addresses the challenges facing global companies in their efforts to develop world-class go-to-market capabilities. The study represents a “scorecard” that highlights an alarming trend among multinational companies: marketing and sales leaders give themselves decidedly poor marks when it comes to assessing their own go-to-market capabilities!
To view report CLICK on link below:
http://www.cmocouncil.org/resources/form_bottom_line.asp>
