Brains On launches in Spanish

Newly-formed Mother Tongue announced it is the exclusive Spanish-language production partner of American Public Media’s (APM) award-winning educational podcast program, Brains On. Brains On en Español will help address the severe gaps evident in US Latino children’s Science, Technology, Engineering, and Mathematics (STEM) education. STEM skills are more necessary now than ever to compete in a global economy, and the current educational entertainment platforms are failing throngs of U.S. Latino children. With Mother Tongue, APM expands its award-winning podcast content to the growing U.S. Latino audience, including the coordination of future multilingual programming.

Mother Tongue Co-founders and Hispanic marketing industry veterans, Lupe De Los Santos and Stephen Hobbs, bring a combined 40+ years of experience in the broadcast and entertainment industries. Prior to Mother Tongue, Hobbs served as VP of Podcasts and Experiential for Univision Communications and co-founder of reVolver Podcasts.

“Our objective with Mother Tongue is to expand the possibilities for growth and learning among multilingual children and families, starting with Spanish,” said Hobbs. “Latino students currently comprise the largest minority group in the public school system, yet score lower than national averages on math and science achievement tests. APM’s broad portfolio of podcast programming will provide much-need support to these audiences and bridge these gaps.”

“I am a firm believer in the power of entertainment platforms, such as podcasts, being used to educate diverse audiences,” added De Los Santos. “Our combined experience in broadcast and digital marketing, as well as entertainment and lifestyle efforts, will no doubt ensure that this content is more easily accessed and enjoyed by Hispanic/Latinx families across the U.S.”

Brains On features Molly Bloom, co-creator and host of Brains On, and her hope is that with Brains On en Español, “Kids and families will be encouraged to explore their natural curiosity and wonder by hearing audience questions answered through a science-focused lens. With the launch of Brains On en Español, we’re excited for even more kids to nurture the skills they need to navigate our changing world as open-minded, critical thinkers.”

“We’re thrilled to partner with Mother Tongue on bringing entertaining and evidence-based audio programming to Spanish-speaking kids and families in the U.S. and around the world during a time when facts have never mattered more,” added Alex Schaffert, COO of On-Demand Audio, American Public Media.


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