Brand Advocates: Scaling Social Media Word-of-Mouth. [REPORT]
September 17, 2012
Although a lot of people may “like” or follow brands on social media, a smaller group goes beyond this, recommending products and services on a regular basis—brand advocates. Brand advocacy is becoming a critical part of the social media marketing mix, and marketers should leverage connections with these everyday influencers to amplify word-of-mouth online and increase engagement.
Brand Advocates addresses these key questions:
– What are the characteristics of consumers who actively make recommendations on social media?
– How and why do these consumers use social media to talk about brands?
– How can marketers leverage and hold on to these advocates?
To download report CLICK on link below;
http://enews.emarketer.com/q/5LABT4PyrsYNhyIGP9cfIx1ZDBOW_DK_i6cS0FRzedlhC2EGlgLr4j2uy>
